Google brand is worth $100 billion

How much of Google involves me in my daily chores? An overwhelmingly lot, I’ve to say.

Let me count some. This blog is run by Blogger, a Google property. So is Chrome, the browser I use to write this article, and Gmail, my emailing lifeline, not to mention my dependence on AdSense, AdWords, Google Analytics, and of course the mainly only Google search engine I use. And yet there is a lot more.

There isn’t doubt that Google sort of controls the online lifestyle of most web-connected people, as is – I’m sure you’ll say – Microsoft with Windows OS, the lifeline of perhaps all desktop users.

No surprise then that Google as a brand is found to be worth $100 billion as against $76.2 billion valuation of Microsoft. Here is a small catch.

The news article in The Washington Post says:

Note that this is the value of the brand and not the company, and we mustn’t forget Google tends to put its name in all its products so would conceivably get more exposure as Microsoft, which markets far more brands than just one (Windows, Bing, etc.). Then again, Microsoft has been around a heck of a lot longer than Google, as has Coca-Cola which came in third with a brand valuation of $67.6 billion.

How much are the other brands worth?

After Coca Cola comes IBM ($66.6 B), and the list seems to slip back to technology companies as the top ‘brand owners’.

Some examples are Apple ($66.1 B), Vodafone ($53.7 B), Nokia ($35.1 B), Blackberry ($27.4 B), HP ($26.7 B), SAP ($23.6 B), Intel ($22.8 B) and Oracle ($21.4 B).