When Google started AdSense, it achieved 2 purposes. One, its ad buyers (AdWords) could be offered more spread for their ads, and two, small sites like this one could earn some money by letting out website space.
It’s important for Google to have adopted these path-breaking initiatives. Unlike its close competitors, Yahoo and Live (of Microsoft), who have multi-stream revenue source, Google is heavily dependent on earnings from AdWords.
It is for this reason that Google is untiring in its efforts to extend the gap between it and the competition so far generating ad income is concerned. As part of that, Google is now test-offering its ad buyers an option to place ads in 50 US newspapers like the New York Times and the Washingtom Post. Read the story here.
Now extending the ambit of its AdWords service to print media, an ad buyer can choose which page of which edition of which paper he wants his ad to be published. Simultaneous choices are also possible, in which case ads can come out in several newspapers in several locations.
This is expected to be a great facility for ad buyers, and so industry watchers are palpably excited. Though this is an indication of Google’s relentless pursuit of well-laid goals, some doubts still remain, especially since its similar foray in selling print ads in handful of magazines in May last failed to take off.
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