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You are here: Home / Business / Durga Puja – The ad destination

Durga Puja – The ad destination

October 15, 2007 By Partha Bhattacharya 3 Comments

Durga Puja has always been advertisers’ delight in Kolkata. The number of footfalls on 5 days is just too impressive to ignore. The icing to the ‘visibility’ cream is that the visitors cut across all sections of the society. And so nothing can be more endearing to gather attention for the brands than putting up glossy hoardings on virtually all the main roads.

This year Vodafone makes the debut in puja ads. The other high profile advertiser is the cell giant Nokia. Fresh from prized acquiring of Navteq, the US-based GIS/GPS major, and bruises from the episodes of exploding batteries, Nokia is all out to impress its old faithfuls and lure new ones.

It has set up 5 shining kiosks at important puja destinations, and from them they will sell their wares on all puja days.

Keeping the multinational ad-givers company are the home-breds like Exide, Star Ananda, and the usual hosiery/saree/garment lots. Cola companies seem to be maintaining low profile this year, Coca Cola’s ‘little drops of joy’ notwithstanding.

Vodafone at Singhi Park
Nokia at Badamtala Aashar Sangha
Exide and Star Ananda at Badamtala

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Filed Under: Business

About the Author

Partha Bhattacharya is a coach and consultant for online course development and web content solutions. He is also the founder of HubSkills.Com.

Comments

  1. DesiDirectory says

    September 10, 2008 at 1:07 pm

    Dear,Friend
    Durga Puja is the most important festival of Bengalis. Consisting of series of rituals

    this five day long homecoming welcome of Goddess Durga is close to every Bengalis

    heart and soul.Durga Puja means more to us than just a religious festival.It is a

    celebration of life, culture, popular customs and traditions … it is a time for coming

    together, of reunion and rejuvenation, of the rebirth of our piousness and last but

    not the least, the season to love, to share and to care.

    Reply
  2. nontu says

    August 16, 2010 at 12:34 pm

    Well Durga Puja,the most important festival of Bengali Hindus, comes generally in the month of October and is regarded as “SHARODIYO DURGOTSAV” or the Autumn Festival!!! Its not a festival,its the reunion of hearty,souls and minds.Durga Puja is related to all the Bengalis by there heart and soul,whether it may be India or abroad,everywhere “Bangalir shera Utsov” is celebrated with great pomp and fun!!!1
    Thanks!!!
    ——————————–
    Kanyakumari Sunrise and Sunset

    Reply
  3. Yogesh says

    September 10, 2010 at 4:19 pm

    Hi,

    I am Yogesh Goel, one from the Amar Durga Puja team. I am here to invite you to participate in the most unique initiative ever on the net on Ma Durga. We have a website AmarDurgaPuja.com and its totally user driven website. We want to bring Ma Durga to everyone’s home. Even to people who can’t be here during pujas. We want to make everyone feel at home and thats why this website.

    Amar Durga Puja (ADP) is an attempt by FOURDY Group to take Durga Puja to the world by sharing information and photos to help everyone in experiencing the thrill of Durga Puja. To make this happen, we started http://www.amardurgapuja.com in 2009 as a photography competition which received an overwhelming response from the user of various countries like India, Bangladesh, United States, Australia, United Kingdom and many more who showed their love for the festival by submitting 1,000+ photographs within a span of 6 days – making it the largest Durga Puja gallery online. Later, this year we were also recognized by Spanish Magazine – Global Voices (www.globalvoices.org).

    This is a pictorial and video website where users can submit their entire collection and make it seen to the world and also share them. we want to make it a hub which everyone can cherish for life.

    Do visit and make urself a part of this greatest initiative ever.

    our website address is-
    http://www.amardurgapuja.com/

    And our facebook page address is-
    http://www.facebook.com/amardurgapuja

    Hope to see u participating & contributing soon. Do not forget to tell about this to your friends too.

    Take Care,
    Be well,

    Yogesh Goel
    For,
    Amar Durga Puja team
    FOURDY Group

    Reply

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