Durga Puja has always been advertisers’ delight in Kolkata. The number of footfalls on 5 days is just too impressive to ignore. The icing to the ‘visibility’ cream is that the visitors cut across all sections of the society. And so nothing can be more endearing to gather attention for the brands than putting up glossy hoardings on virtually all the main roads.
This year Vodafone makes the debut in puja ads. The other high profile advertiser is the cell giant Nokia. Fresh from prized acquiring of Navteq, the US-based GIS/GPS major, and bruises from the episodes of exploding batteries, Nokia is all out to impress its old faithfuls and lure new ones.
It has set up 5 shining kiosks at important puja destinations, and from them they will sell their wares on all puja days.
Keeping the multinational ad-givers company are the home-breds like Exide, Star Ananda, and the usual hosiery/saree/garment lots. Cola companies seem to be maintaining low profile this year, Coca Cola’s ‘little drops of joy’ notwithstanding.