One of Google’s favorite hunting grounds in Kolkata is St. Xavier’s College. Time and again it has sourced fresh graduates from here. It has other affinities for the college as well. One recalls last year’s Wordmaster writing contest, held on Mahashtami day that took place in the dimly lit auditorium of the college. The contestants had to write keeping the paper on their lap.
And now, joining Google in the race to tap fresh talents from the college are who’s-who of ‘knowledge’ industry like Cognizant, TCS, IBM, Accenture and Wipro. Not to be left behind are big corporates such as Maruti Udyog, Coca Cola and Glaxo.
Google of course needs scores of college fresher, who are well conversant in English, to police the burgeoning English-language AdWords campaigns from across the world. Text ad selling is bread and butter for Google, and so presumably this section needs more manpower. One only hopes there is enough upward mobility for the young grads from general disciplines in tech-heavy Google.
Apart from St. Xavier’s, JU and Ashutosh College too are having fair contributions to these companies. It’s now common to find placement cells in the institutes, unheard of till couple of years back, that liaise between the corporates and the students.
On a ride in Metro sometime back, I came across people in the know of things discussing that one of the reasons big companies are picking up from Kolkata colleges is that the dropout rate – or, shall we say attrition rate – is low among those hired from here.
Since companies spend good amount of time and money to locate persons to man their requirements, high attrition, especially among super-fliers from IIMs, is something that is a drag on their resources, not to speak of possibility of lost business. But that is a different story for another day.