Imagine an audio ad streaming from your computer speakers the moment you come upon a website unannounced and unknown to you. Will you be startled?
I was, when recently I chanced onto Net Audio Ads’ blog. Maybe it was because I had my head-phone plugged to my ears that almost made me jump on my chair as the ad floated in.
An audio ad? You read it right. It has a fancy name given to it – Pay Per Play, or PPP in short.
What happens is a code is embedded into the html of a page. When the page loads the audio ad plays out. For each such play the advertiser pays an asking rate, which is how it’s called a ‘pay-per-play ad’.
Presently Voice2Page offers this service. Similar to AdSense, a website owner can opt to broadcast audio ads by becoming a member of their distributor network.
But unlike AdSense where money comes in only when an ad is clicked, the audio ads will make you money each time your webpage is seen by a visitor. So, apparently this can be yet another source to earn money from your website traffic.
Or is it? I am a bit skeptical. I feel audio ads will fast become an unwelcome guest for visitors. Nobody likes a surprise, least of all a sudden audio burst.
But then who knows! In an era where millions of people are anyway plugged on to some audio source or other every waking hour, maybe the PPP model will work like magic.
If you’re a website owner straining at the leash to start making money immediately, consider visiting this page.
And by the way, if you wish to advertise your product in the US but you’re afraid you lack the style or accent of speaking there, you can hire a voiceover style from among 60 options available at V2P.