Guess which city has one of the fastest growing broadband markets in India? Or, which India metropolis ranks among top 3 in terms of number of Internet users in the country? The answer to both is Kolkata. And Kolkata it is, which has among the highest Internet connectivity in home segment in India.
These and more conclusions result from an Internet-in-India (I-Cube) study across the country done by IAMAI (Internet and Mobile Association of India) and IMRB (Indian Market Research Bureau) International. See this story.
While Kolkata has 1.34 million Net users, ahead of Bangalore’s 1.31 and Hyderabad’s 1.29, the I-Cube study reveals that the city’s Net users prefer mixing work with pleasure. Thus, 36% logs in to check emails, 30% to remain abreast about latest in education, and 26% checks out jobs, bargain offers and – what else but – life partners.
As the survey results start sinking in, the Net marketers may perhaps need to revise their online strategies to attract maximum eyeballs.
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