How times fly! Not long back, the government, apprehensive that private radio channels may jeopardize security to the nation, wasn’t inclined to the idea. It relented after much hemming and hawing, and when the permission came, the new opportunity was immediately lapped up by Radio Mirchi.
Today private radio channels are dime a dozen. But being the early bird, Radio Mirchi has shot ahead in popularity. So much so that it proclaimed being the ‘largest newspaper’ in Kolkata, ahead of Anandabazar Patrika, the darling of Kolkattans (read my post, Radio Mirchi on the prowl). Soon thereafter, ABP Group too launched their radio channel (see post, Friends 91.9 FM).
Though Indore in 2001 is where ENIL launched its first Radio Station, RM is celebrating its completing 4 years in Delhi today. As this Televisionpoint article says:
Radio Mirchi will go live from a unique studio, built in the AIR! on 28th April, the eve of its anniversary. The studio will be built at a height of about 29 feet at Ansal Plaza and will be a first of its kind. Listeners can also re-live some of the best interviews and sparklers of the past one year on the radio station.
Happy going indeed for RM, and why not! It presently has ‘footprints’ in 12 cities, with 20 more in the pipeline. Radio has come of age, thanks to RM.