Guess how Microsoft launched Vista in India yesterday? It has been a superlative performance by a dance troupe, attired all blue, in front of Taj Mahal in Agra. Perhaps there’s a message in a blockbuster launch like that. Which is that Vista is second to none. [Image source]
Released simultaneously in 70 countries for retailers, Microsoft, led by its Chairman and the most-recognizable face, Bill Gates, who himself was stationed at the British Library in London, unleashed a marketing blitzkrieg to mark Vista’s launch as the newest Windows OS in 5 years.
At the event in London, Gates used Vista to electronically bring together Leonardo da Vinci’s two notebooks, one in the British Library and one in the US owned by him. [See the TT story, Microsoft opens a new Vista]. This is what Gates said at the event.
It will take entertainment to a whole new level. Even education will be changed dramatically.
Perhaps, but meanwhile Apple Inc. has termed Vista a copycat version of its Mac OS-X Tiger operating system, which it claims has already introduced many of Vista’s features. In fact, Mac-users routinely express that their OS is any day superior to Microsoft’s OS.
Be that as it may, it remains to be seen how the high-decibel launch of Vista and the accompanying Office 2007 effectively counter Google’s free virtual office-suit.
Vista – a wow! launch at Times Square, New York on Jan 29 [Picture source]